What a birthday gift actually costs
Every gift list tells you what to buy. None of them tell you whether the amount is normal. Here each idea carries a price range with the date it was checked, next to what people actually spend on a gift for that person — so you can answer the question you are really asking.
Every figure has a source
Spending benchmarks come from published surveys, cited and dated. Where no figure has been published, the page says so instead of estimating one.
Ranges, not stale prices
An exact price is out of date within weeks. We publish the band a gift falls into and the date we checked it, because a band survives and a point price quietly stops being true.
Priced against the norm
A number alone answers nothing. $50 is generous for a colleague and thin for a spouse, and that comparison is the part every other list leaves out.
What people actually spend
| For | Median | Mean | Source |
|---|---|---|---|
| Any adult | — | $55.65 | Empower |
“Any adult” is not a placeholder — it is what the data actually says. No published survey we could find breaks birthday gift spending down by relationship, so the per-relationship figures you see elsewhere carry no source. We would rather show one number we can stand behind than ten we cannot.
A dash means the survey published only one of the two figures. Mean and median are kept apart on purpose: a handful of very large gifts pulls the mean well above the median, so swapping one for the other would quietly inflate what looks normal.
Who is the gift for
The answer changes with the relationship more than with the person, because so does the amount people spend.
Recently checked ideas
Jewellery chosen from what she already wears
$120–$300
checked
Something that is hers, not the household's
$30–$80
checked
The thing she said no to for everyone else's sake
$100–$350
checked
Taking one job off her plate for good
$120–$400
checked
A day where she decides nothing
$50–$150
checked
An evening you both remember
$60–$140
checked
HappyBirthdayss is an independent reference on gift spending. We sell nothing, take no commission, and have no relationship with any retailer or brand mentioned.